LED First Choice – Terms and Conditions of Sale

Last updated: 23 October 2026

These Terms and Conditions ("Terms") explain who we are, how online orders are accepted, delivery and payment arrangements, and the rights and responsibilities associated with purchasing goods from www.ledfirstchoice.co.uk. Please read them before placing an order. They do not override rights that the law gives you.

We sell to both consumers and business customers. References to rights that apply specifically to consumers are identified in the relevant sections.

Contents

1. 1. INFORMATION ABOUT US
2. 2. OUR PRODUCTS
3. 3. USE OF OUR WEBSITE
4. 4. PERSONAL INFORMATION AND COOKIES
5. 5. PLACING ORDERS AND FORMING A CONTRACT
6. 6. CHANGES TO THESE TERMS
7. 7. CANCELLATION, RETURNS AND REFUNDS
8. 8. DELIVERY
9. 9. INTERNATIONAL DELIVERY
10. 10. PRICES, VAT AND DELIVERY CHARGES
11. 11. PAYMENT
12. 12. MANUFACTURER GUARANTEES
13. 13. OUR PRODUCT WARRANTIES
14. 14. OUR LIABILITY
15. 15. EVENTS OUTSIDE OUR REASONABLE CONTROL
16. 16. COMMUNICATIONS AND NOTICES
17. 17. GENERAL TERMS AND GOVERNING LAW
18. Schedule: Model Cancellation Form

1. INFORMATION ABOUT US

1.1. This website, www.ledfirstchoice.co.uk, trades as LED First Choice, a brand of The Morris Group, which is a trading name of The Morris Direct Group Ltd (“we”, “us” or “our”). The Morris Direct Group Ltd is registered in England and Wales under company number 09914880.

1.2. Registered office and contact address: Unit 4a, Thornleigh Trading Estate, Dudley, West Midlands, DY2 8UB, United Kingdom. VAT registration number: GB 230 8682 10. Email: sales@ledfirstchoice.co.uk. Telephone: 01562 261026.

1.3. Please use these details for order enquiries, complaints and cancellation notices. If you cancel an order, include your order number where possible; you are not required to use a particular form. Where we need to contact you, we may use the email or postal address provided with your order.

2. OUR PRODUCTS

2.1. Product descriptions, specifications, dimensions, availability and prices are shown on the relevant product pages. Please check that a product is suitable for your intended use, including its electrical specifications and installation requirements.

2.2. Product photographs are illustrative. Although we seek to show colours and finishes accurately, screens may display them differently. Packaging and non-essential appearance may vary, but this does not affect your statutory rights if goods are not as described.

2.3. Where installation requires electrical work, follow the manufacturer's instructions and relevant electrical safety requirements. Where appropriate, engage a suitably qualified electrician.

3. USE OF OUR WEBSITE

3.1. You must use the website lawfully and provide accurate information when placing an order. Links to other sites are provided for convenience and do not necessarily mean we endorse their content.

3.2. Any separately published website-use or acceptable-use terms apply to browsing the site only to the extent they are made available to you and do not override your consumer rights under these Terms.

4. PERSONAL INFORMATION AND COOKIES

4.1. Information about how personal information is collected and processed is set out in our Privacy Policy.

4.2. Information about cookies and similar technologies is available in our Cookie Policy. These documents are provided separately and should be read alongside these Terms.

5. PLACING ORDERS AND FORMING A CONTRACT

5.1. The checkout process allows you to review your basket, delivery information and total price before you submit an order. By placing an order, you offer to purchase the goods shown in your basket under these Terms.

5.2. We will usually send an order acknowledgement by email. An acknowledgement confirms receipt of your order but does not itself mean that we have accepted it.

5.3. Consistent with our existing order process, acceptance takes place when we send a dispatch confirmation. The contract is formed at that point. We will provide the contract information in a form you can keep, as required by law.

5.4. If we cannot fulfil an order because, for example, goods are unavailable or there is an obvious pricing error, we will contact you. We may decline the order before acceptance and will promptly refund any payment already taken for goods we cannot supply, including associated delivery charges.

6. CHANGES TO THESE TERMS

6.1. We may update these Terms from time to time. The version in effect when you place your order will normally govern that order.

6.2. Changes made after a contract is formed will not remove rights you already have. Any change to an existing contract will be made only where legally permitted and, where necessary, with your agreement.

7. CANCELLATION, RETURNS AND REFUNDS

7.1. Consumer status. A consumer is an individual acting for purposes wholly or mainly outside their trade, business, craft or profession. Consumer cancellation rights described below generally apply to eligible distance purchases.

7.2. Statutory cancellation. Where the law gives you a right to change your mind, you may cancel without giving a reason within 14 days after you (or a person you nominate, other than the carrier) receive the goods. If one order contains goods delivered separately, the period normally runs from receipt of the last item; for goods supplied in several lots, from the last lot; and for regular deliveries over a period, from the first delivery. Statutory exceptions may apply, for example to certain made-to-order or personalised goods and to goods that become inseparably mixed with other items after delivery.

7.3. How to cancel. Inform us clearly of your decision before the cancellation period expires, by emailing sales@ledfirstchoice.co.uk, writing to the address in section 1, or using the optional model cancellation form at the end of these Terms. You do not have to use that form. If you submit a cancellation via a website facility we provide, we will acknowledge receipt as required by law.

7.4. Returning goods after cancellation. Unless we have agreed to collect the goods, return them within 14 days after notifying us of cancellation. For an ordinary change-of-mind cancellation, you are normally responsible for direct return postage, provided this was properly disclosed before purchase. If the goods are faulty or not as described, different rights and cost rules apply.

7.5. Refunds for statutory cancellation. We will refund the price of the cancelled goods and the original delivery cost up to the price of our least expensive generally available standard delivery option. We do not have to refund the additional cost of a premium delivery method you chose. We will make the refund without undue delay and normally no later than 14 days after receiving the goods back or, if earlier, receiving evidence that you returned them; if goods were not delivered, the applicable period normally starts when you tell us you are cancelling. We may make a lawful deduction for diminished value resulting from handling beyond what is necessary to inspect the goods as you would in a shop. We do not apply a flat handling or restocking fee to a qualifying statutory cancellation.

7.6. Refund method. Unless you expressly agree otherwise, refunds will be made by the original payment method, without an additional refund fee.

7.7. Additional 30-day returns policy. In addition to statutory rights, our existing published returns policy provides a 30-day change-of-mind return option for eligible goods that are unused and in their original packaging. To request a return, contact us with your order number and purchase details. For eligible change-of-mind returns outside the statutory cancellation arrangements, return postage is the customer’s responsibility, as stated in our Returns page. This additional policy does not restrict the statutory cancellation right above or rights relating to faulty, misdescribed or unsatisfactory goods. Please contact us before sending a return so we can provide instructions.

7.8. Faulty or misdescribed goods. The Consumer Rights Act 2015 provides rights in relation to goods that do not meet the legal standards of satisfactory quality, fitness for purpose or description. Depending on the circumstances, remedies may include rejection and refund, repair, replacement or a price reduction. Where you are entitled to a remedy for faulty goods, we will meet our legal obligations concerning associated reasonable return costs.

7.9. Nothing in this section excludes or reduces your statutory rights. You can seek independent guidance from Citizens Advice or Trading Standards.

8. DELIVERY

8.1. Delivery services, geographic zones, indicative transit times, charges and any free-delivery thresholds are detailed on our Delivery page and the options available for your address will be shown at checkout. These are subject to availability and the products ordered.

8.2. Unless we agree otherwise with you, we will deliver within 30 days of forming the contract, as required for applicable consumer orders. Where delivery is delayed, we will contact you when reasonably possible. Your legal rights regarding delayed delivery remain unaffected.

8.3. For consumer deliveries arranged by us, responsibility for the goods normally passes to you when you, or a person you identify (other than our carrier), physically receive them. Ownership passes once full payment has been received.

8.4. Where a delivery deadline is essential and the law allows immediate cancellation for late delivery, you may exercise that right. Otherwise, you may be entitled to set a reasonable further deadline and cancel if it is not met. Any required refund will be made in accordance with your statutory rights.

9. INTERNATIONAL DELIVERY

9.1. Delivery outside the UK is available only to locations and for goods that we can accept at the time of ordering. Please contact us before ordering if your destination is not offered at checkout; see our Delivery information.

9.2. International orders may be subject to customs procedures, import duties, taxes and charges. Where such amounts are payable by you, you are responsible for them, unless we expressly state otherwise at checkout or in writing.

9.3. You are responsible for checking any local import restrictions. Nothing in this section overrides consumer protections that mandatorily apply to a particular order.

10. PRICES, VAT AND DELIVERY CHARGES

10.1. Prices are displayed in the currency shown on the site and include UK VAT where applicable. The checkout will show the applicable order total and delivery charges before you place your order.

10.2. We may change advertised prices from time to time, but changes will not alter the price of a contract already accepted, except where applicable law permits.

10.3. Delivery costs and any promotions are determined by destination, order contents and order value and are displayed at checkout. Please consult the Delivery page for current zone descriptions and published charges.

10.4. If we identify a pricing error before accepting your order, we may contact you with the correct price so that you can choose whether to proceed or cancel. If we cannot accept your order, we will refund any payment taken for it. We will not unilaterally increase the price of an already accepted order.

11. PAYMENT

11.1. You may pay using the payment methods offered at checkout. The available options can vary depending on the order, device or payment eligibility.

11.2. Payment processing is carried out through secure payment services. You must be authorised to use the chosen payment method. If payment is refused, your order may not be processed. We will not knowingly charge any payment-related fee that has not been disclosed and authorised as required by law.

11.3. Your order total and any applicable delivery charge are displayed before you confirm payment.

12. MANUFACTURER GUARANTEES

12.1. Some products are covered by a manufacturer's guarantee. The scope and duration depend on the product and the manufacturer's conditions supplied with it or referred to on the product page.

12.2. A manufacturer's guarantee is additional to, and does not replace, the legal rights of consumers concerning faulty or misdescribed goods.

13. OUR PRODUCT WARRANTIES

13.1. Where LED First Choice offers an additional commercial warranty, the duration and conditions will be stated on the relevant product page or accompanying warranty information. Warranty periods can vary by product and model. We do not promise a uniform warranty period for every product.

13.2. Subject to the applicable warranty terms, a commercial warranty may exclude damage resulting from fair wear and tear, misuse, accidental or deliberate damage, unsuitable storage or operating conditions, failure to follow instructions, or unauthorised alteration or repair, to the extent permitted by law.

13.3. Any commercial warranty is in addition to your statutory rights. A claim under consumer law is not restricted solely because the separate commercial warranty has expired.

14. OUR LIABILITY

14.1. We are responsible for losses you suffer that are a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill, subject to applicable law. Loss is foreseeable if it is obvious that it may occur or both parties knew it might happen when the contract was made.

14.2. Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for death or personal injury resulting from negligence, fraud or fraudulent misrepresentation, or liability that cannot be excluded under consumer protection legislation.

14.3. If you purchase for business purposes, different rules and limitations may apply; however, this section does not seek to exclude any liability that the law does not permit us to exclude. Any proposed limitation of business liability should be separately reviewed for your trading arrangements.

15. EVENTS OUTSIDE OUR REASONABLE CONTROL

15.1. We are not responsible for a delay caused by events outside our reasonable control, such as severe weather, natural disasters, industrial action by third parties, major transport disruption or failures of essential networks, provided we take reasonable steps to minimise the impact.

15.2. If such an event affects an order, we will contact you when reasonably possible, explain the situation and arrange a revised delivery date where appropriate. Your statutory rights to cancel for late delivery are not affected.

15.3. If such an event continues for more than 30 days and materially prevents performance of the contract, you may contact us to cancel and obtain a refund of amounts due for goods not supplied, together with applicable delivery charges.

16. COMMUNICATIONS AND NOTICES

16.1. References to “in writing” include email. You can contact us using the details in section 1.

16.2. We may send order information and contractual notices to the email or postal address provided with your order. These terms do not alter legal requirements for service of court proceedings or formal legal documents.

17. GENERAL TERMS AND GOVERNING LAW

17.1. We may transfer our rights and obligations under a contract where lawful, but doing so will not reduce your statutory rights.

17.2. You may transfer contractual rights where permitted by law or with our agreement. This does not prevent the lawful transfer of the benefit of a gift or any transferable manufacturer or commercial warranty.

17.3. If any provision is held invalid or unenforceable, the remaining provisions will continue to apply so far as lawful. A delay in enforcing a provision is not a waiver of rights.

17.4. These Terms are governed by the laws of England and Wales, subject to any mandatory consumer protections that apply to you. If you live in Scotland or Northern Ireland, you may bring proceedings in the courts available to you under applicable law. Nothing in these Terms deprives a consumer of any mandatory right to bring a claim in their local courts.

Schedule – Model Cancellation Form

Complete and send this form only if you wish to cancel an eligible contract. You can also cancel by sending any other clear statement.

To: The Morris Direct Group Ltd (trading as The Morris Group), LED First Choice, Unit 4a, Thornleigh Trading Estate, Dudley, West Midlands, DY2 8UB, United Kingdom
Email: sales@ledfirstchoice.co.uk
Tel: 01562 261026